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Friday, 22nd January 2021

Introduction to Marketing

Build your own brand

Are you a regular poker on Facebook, retweeter on Twitter and writer of Blogs? Most people use at least one social media platform to keep up with friends, engage with new opinions and express what’s important to them. However, we can now dig deeper into this world of widgets and tiny urls to make it work on a professional level too.

Where to start?


Listen to the experts

So, what is the world of direct marketing, digital marketing and database marketing really like? Who better to tell you than people who work in the industry?

Listen to the experts

Personality Quiz

Are you creative, strategic, a great communicator, or all three rolled into one? Why not start by taking part in our personality quiz and let us tell you which role is best for you.

Personality quiz

CV and Interview tips

See our essential hints and tips on putting your CV together, making an impact at an interview and choosing the right career path. Watch the online video clips to find out exactly what the experts look for during an interview. It could land you that first job!


Read our glossaries to find out everything you need to know about marketing companies and job roles.

Company glossary





Career kick-start!

Talk about the ultimate career kick-start!
Meet influential contacts to help you land your first job in marketing at the IDM Summer School »

Whats new

  • View our Facebook page to get help and support with the Student Marketing Competition Read more...
  • National Direct Marketing Competition winners announced

Work Placements

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