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Tuesday, 21st November 2017


Sponsors

We are pleased to announce the sponsors of the 2011 IDM Marketing Summer School.

OgilvyOne London

Established in 1972 as Ogilvy & Mather Direct, OgilvyOne London is now one of the UK's leading direct/customer relationship-marketing agencies with a uniquely integrated approach to one-to-one communication.

A pioneer in digital since the mind-1980s, OgilvyOne London also has the distinction of having the industry's only in-house, fully integrated digital media planning and buying agency, neo@ogilvy, (set up in 2006 and now employing over 50 people), which was last year ranked the UK's fourth-biggest digital media agency by New Media Age magazine, with billings of over £55m.

Part of the OgilvyOne Worldwide network - itself the world's largest one-to-one communications agency, with 150 offices in over 90 countries - OgilvyOne London has an enviable list of domestic and international blue-chip clients, including British Airways, BT, British Gas, American Express, BUPA, Cisco, ActionAid, InterContinental Hotels Group, Zurich, Unilever and IBM. In February 2011 it added yet another prestigious name to its roster – the Drinkaware charity.

The agency’s unrivalled track record in new business and creativity (OgilvyOne London was the only UK direct agency to win a Cannes Lion last year) led it be being named Campaign magazine’s Direct Agency of the year in both 2007 and 2010.

OgilvyOne's vision is to move markets, to develop brand value through ideas but also move the brands and the organisations behind them into new territories. Whether in digital, direct mail, consulting or data analysis, OgilvyOne is uniquely focussed on unlocking customer value in everything it does, and is the living embodiment of David Ogilvy's famous rallying cry, "We sell or else".

Essential Communications

Mighty oaks from little acorns grow and since its formation in 2002 in a back bedroom, Essential Communications has grown steadily from a stream of regular recommendations to become one of the leading technology marketing agencies in the UK. Throughout this growth the core values of the business have remained the same; strong customer relationships, great staff, exceptionally high quality and attention to detail. These are all key to us, as is a passion for technology and more than a little creativity! In a fast moving world, some things will never change. Offering a full range of services from digital and creative to PR and strategy, Essential takes a proactive and embedded approach with its clients becoming a key part of their team. Based in Newbury, Berkshire and ideally placed in the M4 / M3 technology corridor we are the proof that there is a thriving marketing life outside London.

Direct Line

Direct Line is part of the RBS Insurance division of the Royal Bank of Scotland Group that specialises in selling insurance and other financial services over the phone and Internet. Today, we have more than four million customers, and sell a motor policy every single second of every working day. RBS Insurance also includes household names like Churchill, Privilege and Green Flag which have helped us become the nation’s largest motor insurer, and the number one for household insurance. Meanwhile, our international division also sells general insurance in Europe. Direct Line also offers home, pet, travel, life and critical illness insurance. In 2007 we launched Direct Line for Business and have sold over 275k policies to date. We’ve grown enormously since 1985. Direct Line was the first telephone insurer in the UK when launched in 1985, and soon became the UK’s largest provider of motor vehicle insurance. Direct Line is particularly known in the UK for its distinctive logo, a red telephone on wheels, which is used extensively in advertising. This has evolved and in recent years the phone has been accompanied by a mouse to reflect changes in purchasing habits through the Internet.

RAPP

We used to do direct marketing. We still do. These days though, direct marketing means engaging customers at any point in the journey where we can measure their behaviour and provoke responses.

That's why RAPP is a full service, integrated, global agency. In the UK we do data and crm, we do creative across all channels, we do digital in a big way, we do strategy, we offer specialist healthcare services, we do media buying and planning, we do technical development, we do telephone services management, we do experiential marketing, in fact we do almost everything, because your customers are everywhere.

EHS 4D Group

EHS 4D Group is an integrated marketing agency that delivers compelling communications for the connected customer. A unique blend of data, direct and digital expertise, we have the skills, experience and outlook required to meaningfully connect customers with brands and each other – data-driven insight, a deep understanding of the customer journey, inspired ideas, and the capability to deliver on any platform.

Laithwaites Wine

Laithwaites Wine is a specialist independent wine merchant, with one of the most comprehensive wine ranges in the UK, currently sourced from 22 countries. The company was founded 41 years ago by Tony Laithwaite and wine remains at the heart of our business. We currently offer more than 1,400 different wines to our customers at any one time, from affordable everyday drinking, right through to the very best fine wine for special occasions. Laithwaites Wine is part of Direct Wines Ltd, which is the world's largest independent wine merchant with annual sales in excess of £340 million. Direct Wines Ltd currently has operations in the UK, United States of America, Hong Kong, Australia and mainland Europe.

archibald ingall stretton...

archibald ingall stretton… is a genuine integrated agency, with offices in London, New York, Madrid and Barcelona. Key clients include O2, EDF Energy, Škoda, Expedia and AOL.

Our work is not just about communications but smart ideas, technologies, widgets and gadgets. Putting brands right in there where it counts with customers. Not as disruption in the periphery of their daily lives. But right at the heart of what they’re doing.

We call it integrating brands into people’s lives.

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