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Sunday, 29th November 2020

Summer School programme

The week's programme includes visits, specialist workshops, interactive presentations, mentoring, social events, and much more.

The programme for 2012 will follow similar lines to the 2011 programme which is outlined here:-


  • Welcome and introduction to the week (Janice Pickard, Director of Student Services, the IDM)
  • The discipline of direct and digital marketing (Derek Holder, Managing Director, the IDM)
  • Case study briefing (Rapp)
  • Meet graduates from previous summer schools
  • Evening: Welcome meal at The Park Lodge Hotel, Teddington.


  • Integrated marketing (archibald ingall stretton…)
  • Tips for successful career development (Martin Troughton)
  • Visit to see leading direct/customer relationship-marketing agency OgilvyOne in action. Functions and roles within agencies explained such as planning, creative, account management, data, media services. Followed by socialising and drinks with agency staff.


  • Creating value through segmentation (Direct Line)
  • How digital has changed the world (EHS 4D Group)
  • CPD and how it helps your career (Caroline Robertson, The IDM)
  • Mentoring sessions with agencies for case study work
  • Evening: Free to work on case study (and socialise!).


  • Customer catalogue optimisation (Laithwaites Wine)
  • Personal branding for web 2.0 (Essential Communications)
  • Group case study work
  • Evening: Drinks reception with speakers and other key industry professionals at The Goring Hotel, London.


  • Group case study presentations to potential employers
  • Close at 15:00 after lunch.

The IDM summer school was exceptional in providing an insight into how the marketing industry really works and illuminating the differences between client/agency side. It provided an exciting opportunity to work on a live project and pitch to top industry executives from some of the most reputable direct, digital and data marketing agencies. Everybody we encountered was very engaging and inspiring, and there were ample job opportunities made available to us, plus it looks great to have the IDM on your CV!
Samantha Finnerty
BSc (Hons) Marketing Management, Lancaster University Management School

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