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Sunday, 29th November 2020

The following companies have participated in IDM Summer School programmes:

Essential Communications

Mighty oaks from little acorns grow and since its formation in 2002 in a back bedroom, Essential Communications has grown steadily from a stream of regular recommendations to become one of the leading technology marketing agencies in the UK. Throughout this growth the core values of the business have remained the same; strong customer relationships, great staff, exceptionally high quality and attention to detail. These are all key to us, as is a passion for technology and more than a little creativity! In a fast moving world, some things will never change. Offering a full range of services from digital and creative to PR and strategy, Essential takes a proactive and embedded approach with its clients becoming a key part of their team. Based in Newbury, Berkshire and ideally placed in the M4 / M3 technology corridor we are the proof that there is a thriving marketing life outside London.

Direct Line

Direct Line is part of the RBS Insurance division of the Royal Bank of Scotland Group that specialises in selling insurance and other financial services over the phone and Internet. Today, we have more than four million customers, and sell a motor policy every single second of every working day. RBS Insurance also includes household names like Churchill, Privilege and Green Flag which have helped us become the nation’s largest motor insurer, and the number one for household insurance. Meanwhile, our international division also sells general insurance in Europe. Direct Line also offers home, pet, travel, life and critical illness insurance. In 2007 we launched Direct Line for Business and have sold over 275k policies to date. We’ve grown enormously since 1985. Direct Line was the first telephone insurer in the UK when launched in 1985, and soon became the UK’s largest provider of motor vehicle insurance. Direct Line is particularly known in the UK for its distinctive logo, a red telephone on wheels, which is used extensively in advertising. This has evolved and in recent years the phone has been accompanied by a mouse to reflect changes in purchasing habits through the Internet.

archibald ingall stretton

In a world of frantic change, strong brands and strong relationships are fundamental to business success. At archibald ingall stretton… we passionately believe that you can’t have one without the other. So, eight years ago we set up a different kind of agency, with a different approach, to bring the two together. Our success is centred around our ‘one room’ approach, which throws clients, brand, data, online media and creative expertise together, around one table, to create a powerful business insight – 'the one idea'. We like to think of this as the 'glue' that binds together all our creative and strategic work.


We used to do direct marketing. We still do. These days though, direct marketing means engaging customers at any point in the journey where we can measure their behaviour and provoke responses.

That's why RAPP is a full service, integrated, global agency. In the UK we do data and crm, we do creative across all channels, we do digital in a big way, we do strategy, we offer specialist healthcare services, we do media buying and planning, we do technical development, we do telephone services management, we do experiential marketing, in fact we do almost everything, because your customers are everywhere.

The Marketing Store

Ideas are incredibly valuable things. At the Marketing Store we recognise that wholeheartedly, so when we think we have a potentially great thought, we do everything we can to explore it, nurture it and harness it. Yet we live in the real world - so everything we do is grounded in an understanding of real consumer behaviour. We are a global Brand Activation agency with offices in 9 countries worldwide. Wherever we work and whoever we work with, we always have a single goal in mind - to bring the spirit of the brand to life. We do this through any one of our five global competencies: interactive, experiential, product innovation, promotional and direct marketing.

EHS 4D Group

EHS 4D Group is a full service direct, data and digital marketing group comprising centres of excellence in each discipline that seamlessly combine to offer integrated solutions. EHS was established in 1986 and Brann in 1964. The companies merged in 2002 and became EHS 4D Group earlier this year to show our links with our parent company, Euro RSCG 4D. EHS has two UK offices in London and Cirencester and over 300 employees.

EHS 4D creates marketing communications in all relevant channels inspired by the client's brand promise. We make the promise relevant, motivating and personal for customers. This is underpinned by our commitment to marketing accountability, setting targets and capturing results to measure ROI and enhance future communications.

OgilvyOne London

Established in 1972 as Ogilvy & Mather Direct, OgilvyOne London is now one of the UK's leading direct/customer relationship-marketing agencies with a uniquely integrated approach to one-to-one communication.

A pioneer in digital since the mind-1980s, OgilvyOne London also has the distinction of having the industry's only in-house, fully integrated digital media planning and buying agency, neo@ogilvy, (set up in 2006 and now employing over 50 people), which was last year ranked the UK's fourth-biggest digital media agency by New Media Age magazine, with billings of over £55m.

Part of the OgilvyOne Worldwide network - itself the world's largest one-to-one communications agency, with 150 offices in over 90 countries - OgilvyOne London has an enviable list of domestic and international blue-chip clients, including British Airways, BT, British Gas, American Express, BUPA, Cisco, ActionAid, InterContinental Hotels Group, Zurich, Unilever and IBM. In February 2011 it added yet another prestigious name to its roster – the Drinkaware charity.

The agency’s unrivalled track record in new business and creativity (OgilvyOne London was the only UK direct agency to win a Cannes Lion last year) led it be being named Campaign magazine’s Direct Agency of the year in both 2007 and 2010.

OgilvyOne's vision is to move markets, to develop brand value through ideas but also move the brands and the organisations behind them into new territories. Whether in digital, direct mail, consulting or data analysis, OgilvyOne is uniquely focussed on unlocking customer value in everything it does, and is the living embodiment of David Ogilvy's famous rallying cry, "We sell or else".

Rory Sutherland, Vice Chairman, Ogilvy Group

Rory Sutherland was born in Usk, Monmouthshire, in 1965 and educated at the local Haberdashers’ school and at Christ’s College, Cambridge. He joined OgilvyOne as a graduate trainee in September of that year. Working for the legendary Steve Harrison, Rory was promoted to Head of Copy in 1995 and Creative Director in 1997. He won some awards. It didn’t hurt that his brother was an academic, which meant Rory had first used the internet in 1986 – and so was an early advocate of new media. Rory has been rewarded by watching OgilvyInteractive grow into by far the most formidable digital arm of any traditional agency group – and by OgilvyOne’s capture of Campaign’s Agency of the Year title in 2007. In 2005 Rory was made vice-Chairman of the Ogilvy Group in the UK and is now President of the IPA.

Anglian Home Improvements

Anglian Home Improvements is the UK’s leading home improvements company. With more than 40 years’ experience, Anglian ensures they stay ahead of the competition with a continuing research and development programme. Anglian offers an extensive range of home improvement products, including windows, doors, conservatories, driveways, garage conversions and roof trims and in the last financial year the company made an average of 10,000 windows/doors per week. It is a leading direct marketing practitioner generating and managing over 300,000 leads per year.

Martin Troughton, Marketing Director, Anglian Home Improvements

Martins’ career focus has been singularly Direct Marketing, both on the client and agency side. He started his career at Ogilvy & Mather Direct following a management degree from Aston University. From O&M he joined BT where he became Head of Direct Marketing. Following BT, he became General Manager of O&M DataConsult before being made Client Services Director of O&M Direct. He then became Managing Director of Bates Communications in 1996, which he left in 1998 as a founder of HPT Brand Response. After three successful years, he became Managing Partner for Harrison Troughton Wunderman (HTW), which is world renowned for its creative excellence. After leaving the WPP Group in 2006 he became Marketing Director for Anglian Home Improvements.

DQM Group

Data, like brands, is an extremely valuable asset, and key to driving business performance and growth. Data can also be a real liability if not managed and used with great care. DQM Group is the most trusted independent data governance and data value management specialist committed to helping our customers protect and unleash the value of their data assets. 80% of leading data owners and other leading organisations rely on DQM Group to protect their important data assets. We are committed to helping to raise industry standards in data management – we Chair the IDM Data Council and the DMA Data Governance Working Party. DQM Group has won 8 important industry Awards over the last 3 years and is Data Strategy Data Service Provider of the Year for 2007, 2008 and 2009.


Geronimo is a creative agency and we like to develop campaigns that get people chatting, interacting and wanting to know more. Our starting point, and at the very heart of everything we do is understanding what matters most to people, as this is what they’ll listen to. When we know what matters to them we can engage with our customers in the best way, choosing the right channels for them, by talking to them at the right time, by offering choice and by giving them a return on their interest. We love to work closely with our clients who include Grant’s, Direct Line for Business, SEAT, SEAT Fleet, Radox, Ambi Pur, Kiwi, GlaxoSmithKline and RBS.


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