U R THE BRAND Homepage
The Institute of Direct and Digital Marketing logo
Tuesday, 4th August 2020

Research Manager


An all-encompassing research role involving the use of a full range of research methods to support a centralised research strategy.  The Research Manager is responsible for:

• Undertaking market analysis through third party agencies to obtain and evaluate data on markets, consumers, advertising effectiveness, media efficiency etc.
• Selecting, briefing and commissioning third party agencies to conduct quantitative and qualitative research, project managing all activity
• Coordinating research projects to include selection and training of interviewers and design questionnaires
• Internally advocating the innovative use of research, ensuring all key departments understand the benefits
• Liaison with the product and/or marketing manger to ensure research findings are used effectively when developing marketing plans
• Liaison with Product Development to ensure market trends are noted, understood and taken into account.
 
Collecting, analysing and interpreting information, presenting results in written reports or presentation formats

Back to glossary

< div>

Useful Links

Whether you need information to help you with your studies or help with your career, find the websites, books and case studies you need here.

Useful links

Recommended reading

Case studies

Whats New

Career kick-start!

Talk about the ultimate career kick-start!
Meet influential contacts to help you land your first job in marketing at the IDM Summer School »

Whats new

  • View our Facebook page to get help and support with the Student Marketing Competition Read more...
  • National Direct Marketing Competition winners announced Read more...

Work Placements


Contact Us

More information
 
 
 
Login or Register
Forgot your password?

 

coach outlet online coach factory online Coach Outlet Canada Cheap Jordans