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Tuesday, 4th August 2020

Research Manager

An all-encompassing research role involving the use of a full range of research methods to support a centralised research strategy.  The Research Manager is responsible for:

• Undertaking market analysis through third party agencies to obtain and evaluate data on markets, consumers, advertising effectiveness, media efficiency etc.
• Selecting, briefing and commissioning third party agencies to conduct quantitative and qualitative research, project managing all activity
• Coordinating research projects to include selection and training of interviewers and design questionnaires
• Internally advocating the innovative use of research, ensuring all key departments understand the benefits
• Liaison with the product and/or marketing manger to ensure research findings are used effectively when developing marketing plans
• Liaison with Product Development to ensure market trends are noted, understood and taken into account.
Collecting, analysing and interpreting information, presenting results in written reports or presentation formats

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