U R THE BRAND Homepage
The Institute of Direct and Digital Marketing logo
Tuesday, 4th August 2020

Account Manager-Supplier

The responsibilities of an Account Manager will vary to some degree from supplier to supplier, depending on the nature of their business. However, the main job function - that of managing all aspects of a given number of client accounts - is largely the same. Below is a list of the particular responsibilities of an Account Manager at a computer database bureau. The role involves:

• Acting as first point of contact for clients
• Developing a full understanding of a client's business
• Flawless knowledge of the products and services your company provides to the client, and of those it could potentially provide
• Ability to understand a client's needs and to put forward the appropriate solution from your company's portfolio of products
• Ability to run or cover all operational aspects of your databases, e.g. the specification and running of data selection jobs
• Working alongside your Account Executive and Analyst colleagues to ensure that all service level agreements are being met, monitored and updated with the client as necessary
• Constantly looking to develop your clients' business, e.g. putting forward new ideas; finding new solutions to client requirements
• Excellent communication and diplomacy skills, both written and spoken
• Management and teamwork skills to ensure communication is maintained, both internally and externally, and that all company procedures are adhered to (reporting, record keeping, quality control, etc.)
• Ultimate responsibility for client project planning, forecasting and financials, including invoicing
• Good market knowledge in order to keep abreast of market trends and competitor activity
• Developing skills of others through the management of one or more Account Executives
• Working with the Account Director on such matters as budgeting and the implementation of the overall business plan

Can be involved in commercial negotiations and new business acquisition.

Back to glossary

Useful Links

Whether you need information to help you with your studies or help with your career, find the websites, books and case studies you need here.

Useful links

Recommended reading

Case studies

Whats New

Career kick-start!

Talk about the ultimate career kick-start!
Meet influential contacts to help you land your first job in marketing at the IDM Summer School »

Whats new

  • View our Facebook page to get help and support with the Student Marketing Competition Read more...
  • National Direct Marketing Competition winners announced

Work Placements

Contact Us

More information
Login or Register
Forgot your password?


coach outlet online coach factory online Coach Outlet Canada Cheap Jordans