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Tuesday, 4th August 2020

Direct Marketing Manager


The Direct Marketing Manager has overall responsibility for the planning and implementation of all direct marketing activities.

• Responsibility for development and delivery of a direct communications strategy which achieves customer acquisition and retention objectives
• Production of project plans to deliver campaign and strategy proposals
• Implementation of these campaign plans through third party suppliers
• Manage relationships with all external agencies (creative agency, media planner, call centre, fulfilment house, printer and database consultant) to fulfil all campaign requirements, continually reviewing and recommending means to improve services and costs
• Providing direction to the development of data selection and segmentation techniques to support marketing activities
• Analysis and production of reports on all direct marketing activity and behaviour patterns of customers, to include return on investment analysis
• Improving the creative elements of direct marketing activities, in line with the brand model, to help in increasing awareness and understanding of brand values
• Keeping up to date with new opportunities and direct marketing techniques and making recommendations for their implementation
• Management and development of direct marketing team

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