U R THE BRAND Homepage
The Institute of Direct and Digital Marketing logo
Sunday, 29th November 2020

Client job roles

Campaign Executive

The Campaign Executive is responsible for assisting in the delivery of direct marketing campaigns across a variety of channels including mail, online, DRTV, telemarketing, inserts, door drops and press. They work with the database department and external data suppliers to ensure that data is received on time and that it is as requested.

Campaign Manager

A Campaign Manager is responsible for the delivery of the direct marketing strategy across acquisition and retention for given product(s) to achieve agreed income and volume targets. They manage a number of campaigns simultaneously across a variety of channels to budget and often to strict deadlines.

Research Manager

An all-encompassing research role involving the use of a full range of research methods to support a centralised research strategy. They will undertake market analysis to obtain and evaluate data on markets, consumers, advertising effectiveness and media efficiency. They will be responsible for selecting, briefing and commissioning third party agencies to conduct quantitative and qualitative research and project manage all activity.

Marketing Manager

Reporting to the Marketing Director, the Marketing Manager is in charge of the strategic direction of all marketing activity, usually on specific products or services provided by their company. They may have responsibility for more than one brand and must ensure products/services match the brand positioning.

Production Manager

A Production Manager is responsible for ensuring that the finished promotional item is produced as briefed: that its specification is correct in terms of colour, size, printing, packaging and number produced. They must have an eye for detail and the ability to juggle several projects at the same time.

Customer Relationship Manager

The objective of the Customer Relationship Manager is to plan and implement direct communications to grow and develop the loyalty of the customer base in order to encourage repeat purchasing or additional sales. They are responsible for organising any necessary customer segmentation and identifying promotional activity which will increase sales to each segment.

Online Marketing Manager

The Online Marketing Manager is responsible for the delivery of increased revenue through the online channel (the internet). This is done by developing and driving the online marketing strategy to build competitive advantage and support business objectives.

Direct Marketing Manager

The Direct Marketing Manager has overall responsibility for the planning and implementation of all direct marketing activities. They manage relationships with all external suppliers (creative agency, media planner, call centre, fulfilment house, printer and database consultant) to fulfil all campaign requirements, continually reviewing and recommending means to improve services and costs. They provide direction to the development of data selection and segmentation techniques to support marketing activities.


Read our glossaries to find out everything you need to know about marketing companies and job roles.

Company glossary




Whats New

Career kick-start!

Talk about the ultimate career kick-start!
Meet influential contacts to help you land your first job in marketing at the IDM Summer School »

Whats new

  • View our Facebook page to get help and support with the Student Marketing Competition Read more...
  • National Direct Marketing Competition winners announced

Work Placements

Contact Us

More information
Login or Register
Forgot your password?


coach outlet online coach factory online Coach Outlet Canada Cheap Jordans