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Account Executive

Account Executives administer and co-ordinate projects after delegation from either the Account Supervisor or Account Manager.

As a first step, an Account Executive must acquire relevant market knowledge and learn to respond to the needs of the client. Initially, this may involve working as a runner; faxing, photocopying and other routine tasks, but such duties offer an opportunity to learn, network and get to know the business. As an Account Executive's career progresses, the role broadens to encompass some or all of the following:

• Developing a thorough knowledge of all aspects of direct marketing and a thorough understanding of all stages of implementation (client liaison and reporting; the creative process; production techniques; data processing and selection; fulfilment management; campaign analysis...)
• Administration procedures through each stage of project implementation
• Creating briefing documents in conjunction with the Account Supervisor/Account Manager
• Maintaining client contact records
• Monitoring and reporting on competitor activity
Development of key skills such as budgeting, business development and client liaison.

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