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Tuesday, 4th August 2020


Deane McIntyre

Deane McIntyre Head of Devices, Online and Campaigns at Vodafone Global Enterprise

Education and career
Institute of Direct Marketing Membership
Marketing Manager at Telecom New Zealand
Director Of Enterprise Online at Cable & Wireless, England
Sales at Optus Australia
Owner - Internet Start Up New Zealand
Accountant Price Waterhouse Coopers – New Zealand
BCommerce and Chartered Accounting qualification.

Typical day


  • Kayak paddle before work

  • Check emails / urgent messages on Nokia “mail and maps” handheld on way to work and check schedule – virtual versus F2F meeting decides day

  • Meet Go-to-Market partner for campaign planning / ideas discuss market

  • Check in with team / team find me ring regarding current activity challenges , guidance and successes

  • Internal stakeholder meeting on initiatives or plan with sales folk customer win strategies

  • Customer call / meetings

  • Boss rings and wants to discuss something

  • Go to gym at work

  • Head home - review daily online web metrics and market trends or check social media alerts related to ICT industry or marketing

  • Arrive home turn phone off and have quality family time.


Best thing about the job
Landscape of B2B marketing is in constant change and by being creative and innovative and using the “wisdom of crowds” with my team we often get try new and exciting marketing approaches. At the moment we are exploring the uncharted B2B territory of “Nurturing compelling digital dialogues with customers” – this is reshaping the future of marketing.

Worst thing about the job
In large corporates , internal stakeholder management regarding adopting new ideas is often a painful and slow process especially in international marketing . If corporates acted with speed, simplicity and trust as core values work would be as fun as play.

Future plans
Director of Online Business Unit within Vodafone or CEO of Online Start Up or Current Online Brand looking to take off in cyperspace.

Bcommerce, Chartered Accountant , MScience , MIDM

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