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Tuesday, 4th August 2020

Profiles

Lawrence Mitchell

Marketing Director at Reed Business Information

Education and career
I studied Psychology at university and graduated in the midst of the recession in the early 1990s. I was lucky, though, and landed a job as a marketing assistant for a publishing company. I found the combination of marketing and publishing played well to my strengths and moved a number of times in my early career to gain more knowledge and experience of different business models and working cultures. I started at Reed 8 years ago and became Marketing Director in 2007. The Internet has had a major impact on the publishing industry, changing how our products are delivered as well as how we acquire, service and retain customers. However, though the methods and channels available today are more varied, the core principles of direct marketing are as true today as they were when I first started.

Typical day
My day always starts with a run or a gym session, then it tends to be a mixture of meetings (projects, team, issues); telephone calls and trouble-shooting – solving problems is a big part of what I do on a day-to-day basis. I also make time each day to catch-up with industry news, trends and case studies to stimulate ideas of how we can add more value to our customers.

Best thing about the job
The people I work with; the nature of the products I work on and the feeling that you’re always growing and moving forward.

Worst thing about the job
Conflicting priorities and having to be ruthless with where I spend my time.

Future plans
To keep learning and growing, and having fun in the process.

Qualifications
Undergraduate degree in Psychology; CIM Diploma in Marketing; Strategy & Finance diploma

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