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Tuesday, 4th August 2020


Shane Redding

Director at Think Direct

Education and career
Geography MA Jesus College, Cambridge University
Trainee sales executive, Ibis Information Services. Worked in the US office, became research Director then Sales and Marketing Director. Took part in MBO backed by 3i, sold to Reed Elsevier plc. Set up independent direct marketing consultancy in 1996, Think Direct.
Honorary Fellow IDM, Past vice chair FEDMA, past board member DMA, past chair IDM b2b council.
Co Founded Cyance Ltd a direct and digital agency, as well as work as an NED for small companies hoping to grow and sell their businesses.

Typical day
No such thing as a typical day which is why I love what I do! Tomorrow I meeting the board of PLC company to discuss marketing strategy, the day after I am running an online lead generation workshop and then at the end of the week I am attending a round-table breakfast with other industry leaders at Google discussing the future of the industry.

Best thing about the job
The people and the intellectual challenge.

Worst thing about the job
Not enough time.

Future plans
Continue to enjoy myself and hopefully inspire others to make a career in direct marketing.


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