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Tuesday, 4th August 2020


Richard Bush

Richard Bush

CEO at Base One

Education and career
Educated at Leamington Boys Grammar school and sponsored by the Army through University, studying Sports Science and Mathematics. Took up an army commission and served as a Captain in the Royal Logistics Corps. Left the army and joined the Graduate Training Scheme with Mars primarily in Sales and Marketing positions. Focused on Marketing in B2B working with a range of businesses before studying for the DipDM with the IDM and then starting Dowell Bush Direct, a Direct Marketing Agency. Led the management buy out of Dowell & Associates to form Base One in 2001.

Typical day
Breakfast with my daughter (whilst doing emails) and therefore a late arrival at the office. Usually two or three client meetings during the day so before they start I catch-up with the management team and ensure everything is running to plan. The day then flies as I go from meeting to meeting either catching up with clients on how there businesses are progressing and looking for ways that we could help improve it, or perhaps join teams that are presenting platform or campaign ideas to others. Once the meetings are over then my time switches to planning for a few hours before heading home for something to eat, to catch up with the 10.00 o’clock news and then prepare / finish things for the next day.

Best thing about the job
The energy, creativity, inspiration and surprise that comes from the diversity of people at Base One.

Worst thing about the job
There’s never enough time for me to really get to know those same people.

Future plans
The development of a more diverse range of products within Base One, more International offices and generally exploring new ways for businesses to gain an advantage in this digital age.

9 O’level, 4 A’levels, Joint Hons Degree in Sports Science and Mathematics, Dip DM (IDM).

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