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Friday, 22nd January 2021


How to enter

IDM Student Marketing Competition

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Now in its 15th year, the IDM Student Marketing Competition is an opportunity for you to experience working on a brief set by a client and their agency. It is open to students on full-time business degree programmes. You need 3 to 6 people in your team (choose well as there is a £1,500 prize for the winning team), a supervising lecturer from your university and some good ideas.

This competition has been sponsored by Orange, Guinness, The Carbon Trust and this year BMWi and their agency Partners Andrews Aldridge. They have set a task to generate 5,000 leads for the BMWi Megacity (BMW’s first commercial electric vehicle to hit the marketplace) converting to 500 sales.

Announcing the finalists in the 2012 Student Competition

Congratulations to:

  • Team 1401-12 Living the i Life - Northumbria University
  • Team 1401-13 Team Fusion - Northumbria University
  • Team 1219-47 BPJP Consulting – University of Leeds

The teams will pitch to BMW and Partners Andrews Aldridge on 18 June, and the winners will be announced on 28 June.

Why do it?

Apart from the £1,500, hear what a previous winner has to say …

"The IDM Student Competition has been one of the most challenging and rewarding assignments I have completed in my three years at University of Greenwich. This project helped me work more effectively within a group and offered me an insight of how a real life marketing campaign is developed and implemented. Furthermore, it offered me a great advantage at interviews as it helped me differentiate from a very competitive graduate market. As this project encompassed both academic theory and practical skills, I would strongly recommend it to every student with an interest in marketing."
Oana Raluca Dinca, Marketing Sales Executive at Communisis Data Intelligence
Member of University of Greenwich winning team 2011

2011 Winner

Paul MiddletonThe 2010 competition has been an enjoyable and challenging experience from start to finish.

The opportunity to present our campaign at the Tequila office was unforgettable and a massive learning experience.

This led onto an enjoyable evening at The Goring Hotel networking with some highly recognised members of the industry.

Paul Middleton Walker, member of winning team from Northumbria University, now Marketing Coordinator at 3M.

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Whats new

  • View our Facebook page to get help and support with the Student Marketing Competition Read more...
  • National Direct Marketing Competition winners announced

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